Carlos teamed up with the Richards/Lerma Art Director and sketched while freestyle doodling on the Dry Erase board. The team went through the three different flavors, Tornado Lime, Fuego, and Cheese Shock. The characters and graphics went straight into digital via Adobe Capture. Here's the initial Woodles, the board looked a lot messier of course.
A rough comp of the artwork alongside the product, color and bolts added.
Strobe animation and Instagram Story for the sponsoring of the movie Shazam.