I have joined LERMA/ in the Avocados From Mexico Super Bowl for 5 years. Creating concepts before and during the Big Game in the war room. It has always been an exiting experience because of the quick turnaround to interact with the big brands digital conversation. AFM has excelled, winning 1st place according to the Merkel Report results. Avocado sales saw an increase even months after the Super Bowl.
These are some of the content that were created to interact with the big brands, during the game. It's been an exciting and fun experience, due to the quick turnaround of ideas and executions and keeping the digital conversation alive.
Social Campaign for AFM during the launch of long awaited Star Wars. I personally produced most of the AFM social postings shown here, the music is Gustav Holst's "The Planets", which is public domain and very alike Star Wars music.
More AFM postings FOR the social calendar