For the past 5 years, I've joined the LERMA/ creative team and Avocados From Mexico the Super Bowl digital conversation. Here's how the team brought the concept to digital, the campaign created a perfect world that worked side by side with the Super Bowl commercial. We combined selfies and emojis to create Picmojis, among other experiences. The brand was the most talked about during the game, according to the Merkle report, and saw an increase in purchase consideration, even months after the game.
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