I joined the Conill team in a pitch for Mexican beer Estrella de Jalisco.  These are examples of the OOH  we developed. The copy is fantastic, but it's Mexican slang, so the translation does not make them justice.

FOR THOSE WHO SING WITHOUT CRYING (CIELITO LINDO PHRASE)  LIVE to YOUR STAR.

FOR THOSE WHO RIDE OR DIE.

For those who don't back up (MEXICAN SLANG).

IT won't MAKE YOU MORE MEXICAN. BUT IT SINGS RANCHERA MUSIC TOO. live to your star.

IT won't MAKE YOU MORE MEXICAN. BUT IT'LL DANCE TO THE MUSIC YOU LIKE

IT won't MAKE YOU MORE MEXICAN. BUT It goes well with your  favorite food.

YOUR spin, your tacos and your estrella

Your old woman (boss), her serenade and your estrella

YOUR RATTLE, YOUR FLAG AND YOUR ESTRELLA

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