In 2010, the US Census was anticipated to demonstrate the growing influence of the Latino community in the United States. Pepsi sought to inspire participation in the Census while also motivating Latinos to assert their presence, overlook their enumeration, and contribute to the overall count.
Through the PEPSI YO SUMO initiative, Pepsi collaborated with the Latino community to discover how they were impacting American culture with their daily lives, music, and traditions. The project amassed thousands of stories from all corners of the nation, and ultimately, Eva Longoria was selected to direct a documentary film that highlighted these experiences.
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DIRECTED BY EVA LONGORIA
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