Print and TV created for the Clorox Health and Wellness campaign. We looked for a concept that would be straightforward, and to convey the message in an simple, engaging way. Dieste won an Effie for this campaign.
Working with babies has always been difficult, unless the baby is Meryl Streep, not in this case. All the props, furniture and the candy elements on the stage were real. Shot with Landia in Buenos Aires. The second spot was a second execution of the Health and Wellness idea.
The print campaign was feature in Lürzer's Archive