As a Creative Director in Dieste San Francisco, I led our great creative team creating and producing this insightful and Effie awarded campaign for the Clorox Health and Wellness strategy. We landed a concept that would engage and inform consumers in a simple, relatable way.
Working with babies has always been difficult, unless the baby is Meryl Streep, not in this case. All the props, furniture and the candy elements on the stage were real. Shot with Landia in Buenos Aires. The second spot was a second execution of the Health and Wellness idea.
The print campaign was feature in Lürzer's Archive