I teamed up with RestOfTheWorld and took a lead role with the brilliant mind of Founder Sergio Alcocer in the ideation and creation for these illustrations to promote the launch of Topo Chico Hard Seltzer in LA. Our goal was to craft fresh, innovative designs that resonate with the vibrant personality of the state. The can lids, which come in different colors according to flavor, are a unique signature of the brand, adding a distinctive touch to our creative concept.