Creative Direction


During my time at Ogilvy Mexico and Dieste Dallas and San Francisco, I led some amazing campaigns that really pushed creative limits and got great results. From bold ad concepts to full-on brand strategies, I turned ideas into compelling stories across different media, consider Clorox clean and disinfecting briefings, quite a challenge. I have to share all credit with the incredibly skilled team that I had the luck to work with, from all agency’s departments. I want to highlights the best of my work, showing my passion for creativity and my drive to make impactful campaigns. For those who care, my team won the first Cannes Lion for an advertising campaign in Mexico.

Clorox Healt And Wellnes My team was tasked with creating a print campaign for Clorox's Health and Wellness. I always aim to make creative, consumer-relevant content that really stands out, and we nailed a great insight—babies explore the world by tasting it. That pretty much drove the whole concept. Fun fact: there was no budget for a third execution, so I took the photo myself and gave it a chocolate twist. The campaign did amazingly well with consumers and even snagged an Effie and was featured in The Lürzer’s Archive publication.

A pro bono campaign for Comenzar de Nuevo, a nonprofit in Mexico that helps people dealing with eating disorders like anorexia. The headline might not translate as clearly into English as it did in Spanish, but hopefully, the message still gets across.

Cucumber This project means a lot to me. The client was Sara’s Secret a local chain of sex shops that approached the agency with zero budget. We agreed to do it for free as long as we had complete creative control. I ended up shooting the spot at a friend’s house, and we went all in with stop motion. It was tough, shooting everything frame by frame, but my team was super dedicated. I handled the sequences and editing, and the talented Brian Flores did the music, and the eyes and expressions of the cucumber were a courtesy of Reel FX . It actually got shortlisted at Cannes Lions, though it didn’t make it to the finals because it looked like a spec ad—funny thing is, it wasn’t!