As Creative/Art Director for Instagram for Business I develop and design culturally relevant yet eye catching content to empower small businesses. I work with my incredible creative team and amazing creators to develop the perfect, engaging content. Using my Adobe skills, I create visuals that resonate with entrepreneurs and their audiences, all while remaining true to our mission of supporting local growth.
Some of my top posts got a reach of over 23% more than the yearly average (650K per post) and engagement of 168%. As AI tools are emerging to help with workflows and take creativity to new levels, things are getting even more exciting.
Reels
Carousels and Illustration
Working with TDA Boulder on this mental health campaign, focused on youth suicide prevention, has been a career highlight. The project's cool and uplifting vibe, bringing an innovative approach to such a somber issue, truly breaks new ground.
It's been an honor to be part of this project, crafting the animations and bringing these ideas to life is a career highlight.
Avocados from Mexico
Working with the folks at LERMA/ I ideated and produced social content for AFM for several occasions, including the content posted during the Super Bowl for several years. I used a variety of techniques, including animation and stop motion.
I’ve joined the digital creative team at LERMA/ to create, illustrate and animate content for Avocados From Mexico’s digital conversation with the top brands, before and during the Big Game. It has always been an exciting experience because of the energy and quick turnaround of the content.
AFM has excelled, winning 1st place according to the Merkel Report results. Avocado sales saw an increase even months after the event.
I teamed up with RestOfTheWorld and took a lead role with the brilliant mind of Founder Sergio Alcocer in the ideation and creation for these illustrations to promote the launch of Topo Chico Hard Seltzer in LA. Our goal was to craft fresh, innovative designs that resonate with the vibrant personality of the state. The can lids, which come in different colors according to flavor, are a unique signature of the brand, adding a distinctive touch to our creative concept.
I joined Lumenati to work on this awesome project for Forward Together. They're all about helping Colorado youth build healthy friendships and a strong community, making sure every young person feels more connected and leads a healthier life through great relationships. I teamed up with some incredibly talented folks at the production company, diving into everything from interviews with the youth to visualizing, illustrating, and animating the Stories of Connection campaign. Oh, and did I mention? The campaign won a Regional Emmy!
Iconic cans, unmatched boost
Can design for Ojos Locos (Crazy Eyes), a new energy drink launching in Texas. I went all in on the exploration to make it click with the Hispanic market. Such a fun project! Just sharing my faves here...wait a minute! Sharing all of them.
I joined the ARBOL communications group, an ad agency based in Miami, to create this promotional video. This project holds special significance for me, as I was deeply involved from the very beginning. I played a crucial role in ideating and crafting the animation, contributing to both the illustration and animation aspects. The music was beautifully composed by Lior Spirer, adding an essential layer to the overall piece. The collaborative effort of the team culminated in a final video that everyone was extremely pleased with, showcasing our collective creativity and dedication.
Clamato Michelada
Is known as a hangover cure or a go-to after a night of partying. I photographed the models, and then illustrated different scenes next to them, related to their last night’s adventure. On the side, I crafted GIPHY stickers to add a presence of the brand without overpowering this social media IG Stories.