Working with TDA Boulder on this mental health campaign, focused on youth suicide prevention, has been a career highlight. The project's cool and uplifting vibe, bringing an innovative approach to such a somber issue, truly breaks new ground.
It's been an honor to be part of this project, crafting the animations and bringing these ideas to life is a career highlight.
I’ve joined the digital creative team at LERMA/ to create, illustrate and animate content for Avocados From Mexico’s digital conversation with the top brands, before and during the Big Game. It has always been an exciting experience because of the energy and quick turnaround of the content.
AFM has excelled, winning 1st place according to the Merkel Report results. Avocado sales saw an increase even months after the event.
Topochico Hard Seltzer
I teamed up with RestOfTheWorld and took a lead role with the brilliant mind of Founder Sergio Alcocer in the ideation and creation for these illustrations to promote the launch of Topo Chico Hard Seltzer in LA. Our goal was to craft fresh, innovative designs that resonate with the vibrant personality of the state. The can lids, which come in different colors according to flavor, are a unique signature of the brand, adding a distinctive touch to our creative concept.
Forward Together
I joined the ARBOL communications group, an ad agency based in Miami, to create this promotional video. This project holds special significance for me, as I was deeply involved from the very beginning. I played a crucial role in ideating and crafting the animation, contributing to both the illustration and animation aspects. The music was beautifully composed by Lior Spirer, adding an essential layer to the overall piece. The collaborative effort of the team culminated in a final video that everyone was extremely pleased with, showcasing our collective creativity and dedication.
Clamato
I joined the LERMA/ Creative team to work on this social campaign and GIPHY stickers for Michelada, a popular drink that mixes Clamato, beer, and various add-ons. It's known as a hangover cure or a go-to after a night of partying. I photographed the models and then added a creative twist by illustrating different scenes on top of their heads. It was a fun and unique project!
Creative Direction
During my time at Ogilvy Mexico and Dieste Dallas and San Francisco, I led some amazing campaigns that really pushed creative limits and got great results. From bold ad concepts to full-on brand strategies, I turned ideas into compelling stories across different media, consider Clorox clean and disinfecting briefings, quite a challenge. I have to share all credit with the incredibly skilled team that I had the luck to work with, from all agency’s departments. I want to highlights the best of my work, showing my passion for creativity and my drive to make impactful campaigns.
Narcotic Anonymous
I made this series of drawings, turned them into these endless loops just for kick, purely out of my love for art. Years down the road, an good friend of mine, Marcelo Szechtman, who I'd worked with before on some filming projects, reached out to me. He suggested using them for a Narcotics Anonymous campaign in Argentina, and without hesitation, I said yes, absolutely.
Perpetual Motion GIFs that inspired the campaign
Bilingual and bicultural, I’m skilled in creative strategy and multicultural vibes. As a visual-oriented creative, I freestyle doodle, illustrate, and craft motion graphics and animation. I’ve mastered traditional formats, as well as the fast-paced social media scene, producing content using a range of tools, from ink and paper to cutting-edge digital technology.
Feel free to contact me for collaborations or inquiries, and visit my other sites to see more of my work.