Cucumber

This is a Dieste project that I personally directed. The purpose was to create awareness for the adult novelties store chain Sara's Secret, a great experience since the client gave us total creative freedom. It's one of those spots that everybody in the industry would consider a fake, because of the category. It was not. The spot aired on local TV stations, became viral on the web, it was published as Spot of the Week by the Lurzer's Archive Magazine and it was aired by a French news station.

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